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安德烈·冈萨雷斯（Andrei Gonzales）说最好：

“Design isn’t about eye-candy. It’s about problem-solving. If your ‘design’ isn’t solving quantifiable issues, than it isn’t design, it’s decoration.”

Here at Fictiv, we believe design drives innovation; it establishes how users learn about the value of a product and how they actually consume it in an experience. In a recent event, we brought together experts from Facebook, Design Concepts and User Lens to talk about what design means to them.

Here are some topics we covered:

  1. What role does the end-user play in your design process?
  2. How do you differentiate between user wants and needs?
  3. 您如何说服利益相关者，客户体验比商业理论更重要？

Check out the video below for the full scoop, and to get an invite to our next SF hardware event, subscribe to ourevents list!